Design and Emotion
Science has finally confirmed what we have sensed as designers.
A scientific study conducted by psychologist Kevin Larson proves the typography and design convey specific emotions in people.
In the study, 20 volunteers were separated into two groups. Each group was shown a different version of The New Yorker: a well-designed one and a badly designed one. The researchers found that readers felt sick reading the poorly designed version, expressing this feeling by physically frowning.
However, participants who read the well-designed content felt much better, devoting less time to reading, and actually feeling more physically good. These people showed a greater cognitive approach, more efficient mental processes and felt a greater sense of clarity.
Researchers concluded that well-designed reading environments does not necessarily help you better understand what you are reading, but actually makes you feel good, causing more inspiration and willingness to take action.
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